My next step was to translate my ideas about the Apple store quality into a set of physical experiences.
I have noticed that Apple's logo is everywhere, but it is just stuck onto design elements. I wanted to integrate the apple into the form of the building, subtly, yet recognizably to the imaginative Apple user. The goal was to keep the museumlike qualities, yet challenge the simple white box form demonstrated in their stores. Apple is more than a box, and the architecture itself can be a testament to their innovation.
Here are some early experiences:
And the wireframe model:
I have noticed that Apple's logo is everywhere, but it is just stuck onto design elements. I wanted to integrate the apple into the form of the building, subtly, yet recognizably to the imaginative Apple user. The goal was to keep the museumlike qualities, yet challenge the simple white box form demonstrated in their stores. Apple is more than a box, and the architecture itself can be a testament to their innovation.
Here are some early experiences:
And the wireframe model:
After the perspective experiences came the first attempt at the model, and after that the program of spaces and the building site information.
Copley Square:
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