The Peel

Below is detailed the third floor solid railing peeling away and falling onto the creative core space at the second level. Here it becomes a place for interactive touch screen creative postings and a drama backdrop. The peeling away leaves one small open space in the railing which I detailed with glass to indicate its absence. You will notice though, that the peeled element does not resemble that from which it came. It is more organic, colorful, and creative. As designers, consumers, and apple product users, we need to pull away from where we are now and become more creative.

Below are some images of my model peel structure. I modeled it mostly to see how it would work structurally. I looked at my structure books all afternoon and decided I wouldn't figure it out unless I tried to build it. I built a wire frame similar to a truss, but that curves in two directions. Structural comments are welcome.

BUSSTOP ZARAGOZA, an interactive display case study

Designers labored to create a layered display of information supplied by passengers and buses, useable and browseable. They desired to embed technology in architecture in a meaningful way.

Fabric Architecture- Jan/Feb 2007

The architect's “how” of implementing change in the community:
0. Asses Need
1. Find Precedent
2. Educate/ Sell the idea
3. Address Politics
4. Address Design
5. Identify Partners
6. Respond to Existing Conditions

Affinity group, did I leave one out? Others, what are your comments on the sequential order, relevancy of each item? Does anyone have specific examples of a successful completion of any of the above items?

Ideas...

Here are tonight's ideas:

Fabric architecture as the "peel" weaving up the core space, signifying what is different, what is creative. Images projected onto the fabric for the display of creative works from the creative area. This way the creative area overtakes and owns the "apple" space.

To further highlight the different quality of this creative display, this peel of presentation; a strong, continuous color could be given to the fabric as it moves through the white apple space.

Signature Element

This week I will be developing my core creation, performance, display area. This is at the heart of the intent of my design and I will be exploring how to integrate it with the experience of the apple form. Some elements I will be considering include: the stair, railings, display surfaces, and performance backdrops.

the Form takes Shape

Selected "blog" review comments are in italics. All selected are being explored and responses will be graphic.

A place to perform/create and be observed: Inside the 3-dimensional "Apple" space

• Explore the acoustical values of the "public pods" overlooking the core space.
• Because of its subtlety, can slight more literal references to the apple be introduced? Peel, skin, color, etc.
• Maybe the apple could shift a little on each floor and not be symmetrical.
• Calm order, does that mean overt reference to the logo?

Enter up and directly into the apple space from outside

Inside the central apple space from the ground floor, looking up at second floor creation/display zone

• Prepare a series of perspectives to show potential uses of this core space.

Looking into the apple space from the second floor. At its widest, the apple intersects the exterior plane of the building to form the oval shaped opening below.

Third floor cafe overlook into the apple space and down at the creation areaPoche spaces for more specialized services and accessories

Your comments please....

• Investigate fabric architecture for building skin.
• How can the central apple experience translate to the outside of the building?
• Could we see more of the apple peeking through the front corner?

The Experiences of Apple

My next step was to translate my ideas about the Apple store quality into a set of physical experiences.

I have noticed that Apple's logo is everywhere, but it is just stuck onto design elements. I wanted to integrate the apple into the form of the building, subtly, yet recognizably to the imaginative Apple user. The goal was to keep the museumlike qualities, yet challenge the simple white box form demonstrated in their stores. Apple is more than a box, and the architecture itself can be a testament to their innovation.

Here are some early experiences:

And the wireframe model:

After the perspective experiences came the first attempt at the model, and after that the program of spaces and the building site information.

Copley Square: